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Angry Birds Attack 1500 McDonald outlets in China

Jumat, 26 Oktober 20120 komentar

Angry Birds you included enthusiast? If you currently are in China, it could not hurt to stop by McDonald's for a moment at the outlet to simply enjoy the unique atmosphere offered. If before China made an Angry Birds park illegally, this time they invaded a McDonald outlet 1500 Angry Birs with different figures.

"Golden Arches" which is a symbol of McDonald's have been converted into a giant catapult that will throw Red Bird to the rest of China. This is a special joint campaign launched by TBWA Shanghai and Rovio.

As mentioned previously, there are 1,500 McDonald's outlets in the country which will be decorated with the theme of Angry Birds, which is intended to engage the visitor to interact with games and food from McDonald's.

The campaign uses a variety of media, including online media, ambient, outdoor ads and a few other traditional marketing tools. Rovio has added 4 new stage, players should visit McDonald to unlock hidden stages and get the extra power.

In addition to playing from the smartphone, online versions of the Angry Birds is also available on the official webpage McDonald. In this version, not the green pigs steal the eggs as usual, but stealing chips, burgers and cola. The red bird on duty to protect the food. Hmm .. sounds pretty interesting, huh? :)

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